Project: Social Videos
Client: Weebly
Agency: Contently
The Challenge: Drive traffic to Weebly’s Inspiration Center blog.
Solution: Create short videos for social media to lead viewers to associated blog articles.
Work with a video production team to bring Weebly’s vision to life.
Weebly had enjoyed a large following for its blog - The Inspiration Center. The client wanted to branch out into other forms of content to lead users back to the blog.
Rather than just create static posts for Facebook or Instagram, we proposed a series of short videos that would tie back to their most popular blog articles.
We analyzed web traffic and picked six articles that met our criteria and covered topics most important to the client.
Once the strategy was in place, I began narrowing down the production companies we would work with. I onboarded the team and managed the process from our initial concept through to launch.
Get users into Weebly’s content ecosystem.
With the help of these six videos, we were able to lead users from social into the blog. This gave them access to Weebly’s entire content ecosystem, rather than limiting them to just exploring on Facebook or Instagram.
Each article provided users with valuable resources for their small business ventures, like this one on How to Make Your First Sale.
Visit Weebly’s Inspiration Center for more in-depth articles.